"Sir, I think you have a problem with your brain being missing."
-- Zoe Warren


This was really weird. This is also a bit stupid (and esoteric beyond belief) so feel free to stop reading.

You know that Future Shop ad where the guy tinkers with the escalator to make it go faster? When it originally aired, earlier this year it seems, I fully expected, nay hoped for, the guy going up to crash into something upon arrival, but alas he did not slam into anything or even fall over. The ad bugged me ever since.

I was disappointed for two reasons. Firstly, one needs that sense of comedic climax and closure, much like an out-of-control toboggan or cardboard box on the Simpsons going up in flames upon impact (please explode, please explode…yessss! *fist pump*). I mean, the premise of the ad was a little juvenile, you gotta follow through.

Secondly, and this is more puzzlement than disappointment, every second ad these days (many of them for beer) seems to incorporate some aspect of real-life cartoon violence, so it felt odd that FS would not represent with the hijinks, so to speak.

Well, lo and behold, one day last week I see the same ad only this time the dude DOES go flying into a rack of DVDs and go down in a heap. Yessss! I was thrilled and bewildered at the same time. I mean, I didn’t even write a letter to spur this development (and don’t think it didn’t occur to me).

This means that:
A. I can now influence entertainment by sheer force of will,
2. Future Shop came to their senses all by themselves, or
D. SOME OTHER PERSON ACTUALLY CONTACTED THEM to complain. If it’s a woman, I want to marry her. If it’s a whole bunch of people, my faith in humanity has been partially restored.

I’m sure this has been more insight into my twisted mind that you’d rather not have had.

6 Responses to “Yesss!”

  1. Is it wrong that everything you said made perfect sense to me? :-)

  2. Yup, me too! :D I felt robbed (and even a bit disturbed) when the guy did NOT smack into something at the top of the escalator!

  3. “Well if we agree then why are we arguing?” :D

  4. I myself had a nagging feeling about this commercial until the day the man slammed into the rack of DVD’s as well, and felt curiously satisfied by this new ending. The strange thing is that until DJBoyo mentioned it, I hadn’t NOTICED that they changed it!!! Dear God, what is the advertising world coming to?

  5. I guess we’re all equally twisted.

    Explains a lot, really.

  6. I am the stunt actor that played the guy flying up the escalator. I was a bit miffed that they chose to end it that way too, considering I ate shit for them all day to get the other two endings ( the biggest of all has gone on the cutting room floor). I was very excited when a buddy called and said he saw the other version… so thanks if you had something to do with materializing this other version, maybe it was a collective thought..or maybe they just wanted to ge everyone primed for the grand finally..

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